Thursday, March 26, 2009

Organic Skincare


I’ve gotten a few questions about Organic Skincare lately so, I thought I would do some research.

Did you know that The US Food and Drug Administration, FDA, does not require testing or certification of any beauty products? (re: last month’s blog about Mascara ads) Therefore, companies have more freedom when choosing ingredients, and those ingredients are not necessarily good for you.

Some products labeled organic by the USDA are more organic than others are. The USDA has set up different categories of organic products; a product that is made with 95% or more organic ingredients receives a USDA organic symbol, while a product made with more than 70% organic ingredients will say on the label that it is “made with organic ingredients.”

However, how many of those organic products are in your moisturizer? Not all organic products are equal. Products that claim to be organic may still contain ingredients that could cause a breakout, especially if you suffer from allergies. Think botanicals. They may smell nice but if you have allergies, buyer beware!

So when you are looking at organic skincare ask yourself organic what, organic how much?

How do Scosh products fit into all of this? Scosh Skincare is the cutting edge of cosmeceutical skin care. The effectiveness of the ingredients used depends on whether they are chirally correct. ‘kī-rul’ is Greek for hands. Every molecule found in nature is chiral. This is the delivery system. Chiral molecules are identical mirror images of each other, meaning they have a "left" and a "right" chemical orientation, much like our hands - think gloves. The skin is comprised of millions of chiral receptors, which dictate instructions to the cells. Only through receptors can the body access nutrients, drugs, and locally applied products. Applying the wrong chiral twin to the skin results in either poor response, irritation, or no effectiveness at all. For a product to be optimally effective, it must be received by a specific receptor, therefore chirally correct.

The Scosh philosophy is all about rejuvenating, repairing, and refining stressed, over-processed, dehydrated and problematic skin. Scosh Skincare has been formulated to be free from preservatives, synthetic colors, fragrances, cruelty free, and packaged in recyclable packaging.

Monday, March 9, 2009

Plastic Lashes? Yikes!

OK, so what’s the deal with all of these mascara print and TV ads lately? Do they really think we believe that those false eyelashes are mascara? It’s beyond exaggeration!

Some of the pictures are completely ridiculous. Honestly, who really wants their lashes to look like those uber theatrical plastic lashes I use to make up witches for Halloween? Even eyelash extensions don’t look this silly.

I was told many years ago, that it’s a common industry practice for advertisers, as long as they use the item they are advertising somewhere on the body. One makeup artist said the foundation she used on a models face in a foundation shoot wasn’t what was being advertised, but came from her kit instead. The advertised foundation however, was dabbed behind the ear so they could say they used it or the model was wearing it.

I did read that one mass market manufacturer was taken to task for this tactic and now must place a disclaimer in their ads.

You know I love makeup and skincare as much as the next girl but don’t even get me started on 12 year olds advertising eye cream or the hair-color-in-a-box celebrities!