Plastic Lashes? Yikes!

OK, so what’s the deal with all of these mascara print and TV ads lately? Do they really think we believe that those false eyelashes are mascara? It’s beyond exaggeration!

Some of the pictures are completely ridiculous. Honestly, who really wants their lashes to look like those uber theatrical plastic lashes I use to make up witches for Halloween? Even eyelash extensions don’t look this silly.

I was told many years ago, that it’s a common industry practice for advertisers, as long as they use the item they are advertising somewhere on the body. One makeup artist said the foundation she used on a models face in a foundation shoot wasn’t what was being advertised, but came from her kit instead. The advertised foundation however, was dabbed behind the ear so they could say they used it or the model was wearing it.

I did read that one mass market manufacturer was taken to task for this tactic and now must place a disclaimer in their ads.

You know I love makeup and skincare as much as the next girl but don’t even get me started on 12 year olds advertising eye cream or the hair-color-in-a-box celebrities!